CIF Rejuventation Exercise

As an outcome of our National Executive, National Board of Directors and Annual General meetings in September-October 2006, there is a strong consensus to make the Institute stronger, and to move toward a rejuvenation, reinvention and re-branding of ourselves as we move forward. With only two years until our 100th anniversary in 2008, the timing is excellent for objective introspective examination followed by decisive, positive and proactive change. Providing more value and becoming more relevant to members within an evolving and changing forest sector will be key themes and focus areas through this change process.

Member input will continue to be vital to the success of this endeavour. This section of our website will be dedicated to providing comprehensive and up to date information as we work to make the CIF better and stronger! Please visit this page often as we will regularly update information related to this all-important project…

Important Related Documents

Click here to view a PDF of a letter to all CIF members from President Doug Stables R.P.F. November 15th, 2006

CIF Environmental Scan

Click here to view a PDF of our full Environmental Scan.

This document provides an excellent summary of CIF strengths, weaknesses and unexplored opportunities.
All CIF members are encouraged to read the complete document.

CIF Marketing and Communications Strategy

Click here to view a PDF or our full Marketing and Communications Strategy

This document provides an excellent summary of priorities for marketing and communications, identifies target audiences and key messages, and outlines approaches for achieving success. The strategy serves as the foundation, along with continued member input, for much of the re-branding/value proposition initiative that will be undertaken by the Institute in 2007-2008.
All CIF members are encouraged to read the complete document.

For additional information or to have your say in this important exercise: post on our discussion forum